“When I took this position as Marketing Manager in February 2020, we did not have a clear setup of managing market information. We bought reports from time to time on top of the IFR report, of which we are a member. However, we did not have a global view of …
"We can now download several studies about unfamiliar markets. When we start to compare figures, we try to build our vision. Then, from different studies, we get the first estimation and understanding of the market."
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