“When I took this position as Marketing Manager in February 2020, we did not have a clear setup of managing market information. We bought reports from time to time on top of the IFR report, of which we are a member. However, we did not have a global view of how much we spend on these reports or consolidate how much we use these reports. What is the return on investment, what we do with it and how we use it, do we get anything out of it, and how do we share it within the company.”
"The process of having the intelligence in front of our eyes is much faster, and we reduce the risk of getting the information that is not meeting our expectations."








