“When I took this position as Marketing Manager in February 2020, we did not have a clear setup of managing market information. We bought reports from time to time on top of the IFR report, of which we are a member. However, we did not have a global view of how much we spend on these reports or consolidate how much we use these reports. What is the return on investment, what we do with it and how we use it, do we get anything out of it, and how do we share it within the company.”
“I was trying to find the number and types of procedures performed, but it was difficult. And the total amount of procedures performed in a single country was extremely challenging to get.”