The Statistica platform is a very easy-to-use solution that requires no coding and integrates seamlessly with most database platforms or directly with Hadoop, and helps organizations simplify the process by which they deploy predictive models directly to data sources at the edge, inside the firewall, in the cloud, and in partner ecosystems. Customers like the fact that while no coding is needed, it is possible to code anything within Statistica using Visual Basic, an industry standard language. This allows users to customize functionality required for their business, giving them the best of both worlds - a platform where coding is not necessary, but available if needed.