“We advertised our Grand Opening in the Statesman, and the turnout was huge. My job for the event was to greet people and ask them to fill out an information card. One item on that card was a “how did you hear about the event.” Of the 400+ people that came over the 2 days, I think about 85% said they learned about it from the Statesman. This event was in Georgetown and I wasn’t sure what the result would be. We spent thousands in other media, but they clearly didn’t have the same reach. To me this was a real world example of the power of the paper.”