“With Spreedly, we’ve gained the ability to offer an outstanding experience to users who come back to SeatGeek after making a purchase. That’s the beauty of the two tap functionality People don’t want to put their credit card information into their phones. It’s a huge deterrent, and so if we can make them do it only once, every subsequent purchase they make on SeatGeek—across any one of our partners—is dead simple. You just tap a couple of buttons.”