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    Natively was born from the need for businesses to adapt to the changing demands of the consumer landscape they see today. It might seem obvious, but the nuances and layers of business and startup marketing go far beyond technology and simple self-promotion. As a digital native, founder Lydia Nicoll understands that on one hand, today’s consumers, especially of younger generations, are smarter and savvier than ever. Gimmicks and tricks and clickbait are a faster way to lose potential customers than to actually gain them making it more imperative than ever for companies to level with their audiences. Digital natives, or those who were raised in the computer and internet era, are quickly growing in purchasing power, making them a demographic that can’t be ignored.

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    Pathfinders is a forward-thinking, dynamic agency with a culture defined by the greatest asset – people. They value highly creative thinkers with a logical approach to marketing. They leave the mundane behind, and strike the perfect balance between creative expression and strategic thinking. For the last 40 years, there’s never been a dull moment as they were dedicated to developing a highly respected reputation as a uniquely imaginative marketing communications firm.

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    imre is a marketing communications agency with expertise in social, digital, creative, public relations and paid media. They lead the market in modern content, siloless campaigns and the development of meaningful interactions and experiences. Their clients include AstraZeneca, California Pizza Kitchen, Dickies, Kwikset, John Deere, Marriott, Patagonia, Pepsico, STIHL, T. Rowe Price, Toyota and Zoetis. They have offices in New York City, Los Angeles and Baltimore.

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