Splendid Communications used to be that a loud voice and a decent ad spend was all you needed to get your message across. In today’s fragmented world the only way to project a consistent message is with brand stories strong enough to remain intact wherever they are told and shared. At Splendid Communications they call their approach People-First Creativity. From their strategic thinking to the way they generate ideas, to the way they work with their clients, their starting point is real people living real lives in the real world.