SPIN is an acronym for: Strategy, Public relations, Image, New business development. They are focused on providing services to clients within the building and real estate industries. Primary clients consist of Developers, Architects, Engineers, Interior Designers, and Contractors. Additionally, Pauline Harris, SPIN’s Owner/Principal serves as the District Council Coordinator for the Urban Land Institute – Baltimore District Council. SPIN’s four-part market approach is in the acronym of its name - Strategy, Public Relations, Image and New Business Development.