The Spark Group, a full-service digital marketing and social media firm in NYC, is helping S’MAC leverage the power of social media to foster loyalty and drive sales. In addition to social media management, The Spark Group will collaborate with S’MAC to run creative, community-wide social campaigns and contests, capitalizing on social media tools such as Twitter, Facebook and Instagram. One special promotion, to be specific, is the “build your own mac & cheese” contest that S’MAC will begin featuring in the coming months. Today, with 80% of small businesses facing the challenge of attracting new customers, social media is the surefire way to connect with followers, old and new.