overeign State is an idea consultancy specializing in brand strategy, design & development. They build LIVING BRANDS that are relevant, resilient and connected to their stakeholders. By continuously engaging with cultural, consumer and competitive inputs, they enable brands to be adaptable in an ever evolving landscape. They believe the strongest organizations understand that their brand is part of a living ecosystem. And that the health of their brand is defined by the health of the larger system of which they are a part.
"My start-up company first approached Sovereign State in the summer of 2013. This was our first time engaging a branding studio. From the outset, Joel and his team approached our project very holistically. This was a wonderful surprise, as we had expected the standard process – design, design, design. Rather than taking that typical approach, Joel helped us construct a branding strategy that augmented our business strategy. That resulted in the rapid execution of the brand direction and its elements in addition to creating an industry-leading look targeted to our audience. We have received overwhelmingly positive feedback from our customers and we are very proud of the way our brand looks and feels."
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