"I used to think it was always best to either do marketing myself (after all, who knows my company better than me) or to reach out to an an industry-related marketing arm (after all, they're supposed to know my industry). Both were bad ideas and did not make good business sense. Why? First, I finally caved. I realized if I wanted my business to flourish and grow, I acknowledged that I do not have quality time to give marketing the dedicated effort it needs. Second, using an industry-related marketing firm brought little creativity and I recognized that everything that was an idea of my own or perhaps an idea brought to me just got re-purposed as marketing for another in my industry...sometimes even a competitor. Now that I've switch to Sortis Digital Marketing I am confidence that I have access to some of the best marketing minds available to me. Sortis Digital Marketing is not only creative and innovative, they question my industry's status quo. They have moved my business from being a follower to a leader. Lesson learned. Too bad it took me 15 years to figure that out, but better late than never!"