“We use Sonus for things that are very strategic and center to the core of our organization. Sonus helps us understand both what we want to – as well as what we should – convey to our audience. It takes much more than just a good writer or a good team of writers to translate that to paper. It takes people who actually understand your business, the market you’re in, your overall ecosystem and who can incorporate all of that into the content that’s developed, whether it’s web content, sales assets or thought leadership.”