"From the beginning of the website project, the team at Software Design worked closely with the Marketing team, guiding us each step of the way when it came to making the best decisions for the best outcomes. The process of consulting with the variety of people our website had to serve was very important to us. Software Design helped us conduct surveys and they ran focus groups and card sorting exercises, which were invaluable, as were the development of personas for visitors to our website and the journeys such visitors would undertake while on the website. All this research was invaluable preparation. Working through what functionality we wanted and how the website should look was made painless by the team at Software Design. It launched on schedule and within the agreed budget. It is already working well and KPIs to date are showing the goals we have set, such as sales enquiry emails, are being reached. Feedback from the companies based here has been positive. We look forward to working with Software Design on evolving the website in the future."