“We just keep evolving, and the nice thing about having Softsquare as a partner is that they’ve come to know us and our business, so we tap them as we need them. We’ve been doing that consistently for the last three years. When we saw the results of what we could do, we kept coming back for more. We clearly overspent our original budget beyond anything I could possibly have anticipated, but we did it because we were getting value and seeing results.”