Socital is a SaaS tool for onsite campaigns, specialized to ecommerce. They help online retailers to collect more rich data, engage more with their customers and turn unknown visitors to paying clients. Socital's A.I. processes social media data for all your visitors. All the smart and fully social engagement tools, combined with the latest data science and seamless integration across the marketing ecosystem, give digital marketers insights into target audiences and enhances their ability to deliver effective personalized experiences across paid and owned media.
"We started our cooperation with Socital with a primary goal to build our subscribers base from scratch. We achieved the 6-month goal within almost 50 days. Gradually we realised that the platform offers many more solutions essential for an e-shop nowadays, like Exit Intent Pop-ups, sliders which in the case of COVID-19 period were really useful for pushing instant notifications to our visitors. Countdown timers aimed to boost our conversions during sale or flash sale periods. Using personalised messages we managed to double our newsletter Open Rate and the audience we acquired through Socital performed with an average 11.4 ROAS on Facebook lookalike audiences over the past 3 months. As we move forward our next target is the use of exit pop-ups for cross-selling and up-selling purposes and further adopt the use of custom segments in our email marketing and paid media strategy."
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