Snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand. Snöball generates unique, branded landing pages for each speaker, sponsor, exhibitor, and attendee, populated with their custom information to promote their participation at the event. This gives event professionals access to untapped potential participants and helps increase in-person and/or virtual event brand awareness at scale.