Smartness transforming the lodging industry with AI. Their mission is to help properties break free from OTAs and manual online operations, enabling them to unlock their full revenue potential through full automation. They envision a world where every lodging business becomes a fully independent powerhouse—free from intermediaries and time-consuming tasks, and empowered to grow on its own terms.
"We realized that over the years, we had built a significant database of contacts that we weren’t utilizing. We wanted to change course, creating a dialogue with our former guests and turning them into loyal guests, ambassadors of our property."




Read Smartness Reviews, Testimonials & Customer References from 11 real Smartness customers.
Browse Smartness Case Studies, Customer Success Stories, & Customer References from 98 businesses that use Smartness.