“When we started our journey, we did extensive research into a variety of solutions that were available. We wanted the best AI technology available but also needed something that was easy and low-risk to implement. After all, we have never done this before. We weren’t going into anything that required a large up-front investment. Our goal was to keep the first foray into AI automation small and targeted to keep risk at a minimum. SmartAction was the only vendor who fit the bill for all these parameters. After seeing what they were doing for other customers, we were convinced that outsourcing the whole problem to them was the best approach."