Smart Data culture is driven by the company’s Scrum-based structure. They hire smart people who share their values of honesty, integrity, transparency and respect. Everyone is humble enough to realize that others in the company know more than they do on some topics. That humility keeps egos in-check allowing the atmosphere to be one of mutual respect and easy collaboration. Their employees are encouraged and expected to use their knowledge, skills and experience to help solve the problems confronting their customers and ourselves. Ideas are to be voiced, concerns are to be raised. Lessons-learned and best practices are to be shared across the organization.