Starting February 2013, Handmade Mobile Entertainment has partnered with Smaato to add the new unique Postitial® ad unit (provided by IQzone) to its Android application Flirtomatic. This new ad unit displays Medium Rectangle (300×250) or full page ads when ending an app session. It is creating additional inventory and a new revenue stream to its inventory without compromising the user experience or competing with existing mobile advertising campaigns.
Pinger would see higher CPMs and increased revenue—which, to Smaato & Pinger’s mutual satisfaction, was exactly what happened. Through attention to detail, personalized account management, access to data, guidance and optimization, Smaato solidified itself as a major partner in driving success and app revenue for Pinger.
Spice Labs is one of the leading Blackberry and Android application developers. They have been working with Smaato since 2011 and their goal is to capitalise on Smaato’s Mediation ability to fully optimise their inventory monetization.
Grindr began working with Smaato in March 2014. They started using Smaato’s mobile RTB ad exchange and its ad network mediation platform for monetizing the 320×50, 728×90, and 320×480 ad sizes, both on the iOS and Android version of the app. They also opened all the international traffic on their app to Smaato demand. Smaato was able to deliver much higher eCPMs to Grindr because of the massive scale it brings with 337+ ad networks and DSPs connected globally to its platform, and the granular controls it gave to the developers in setting the minimum eCPM floors by geography. Grindr appreciated the attention and hands-on approach that they received from the Smaato account management team. Smaato’s account management team was quick to resolve any technical issues, and consulted Grindr regularly on maximizing their revenue globally.
MK Jigsaw has spent enough time to find partners who can help us achieve our high goals, and once we tried Smaato’s platform, we created strong business relations. Smaato is a premium partner for MK Jigsaw, in helping us to optimize traffic and increase revenue, and enabling us to be a reliable publisher with high-quality traffic.
Smaato is our partner for backfilling international remnant inventories across platforms for all our mobile properties. The eCPMs & fill rates have been fantastic leading to an overall growth of revenues.
MediaFriends empowers people to connect with each other in better ways using mobile messaging, Facebook and Twitter on virtually any internet enabled device. MediaFriends’ app HeyWire™ is the first and only multi-screen texting and chat service that delivers free international messaging with a real phone number. With one tap, HeyWire users can chat with their Facebook friends on literally any mobile device. With HeyWire, you eliminate texting plans and save money. You can literally reach anyone on any SMS-capable phone, anywhere in the world. It also turns your mobile device is a social networking hub, capable of combining SMS, Facebook chat and Twitter.
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