Smaato is the global real-time advertising platform for mobile publishers and app developers. Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, mobile-frst solutions for publishers since 2005. Smaato’s SPX is a global, intelligent, and free to use self-service platform built to solve the mobile monetization challenge for its over 90,000 mobile app developers and publishers. The company’s worldwide reach and extensive network of demand partners provides a massive inventory of advertisers with one single integration. Smaato manages up to 6 billion ads every day around the world, across over 800 million mobile users each month
Starting February 2013, Handmade Mobile Entertainment has partnered with Smaato to add the new unique Postitial® ad unit (provided by IQzone) to its Android application Flirtomatic. This new ad unit displays Medium Rectangle (300×250) or full page ads when ending an app session. It is creating additional inventory and a new revenue stream to its inventory without compromising the user experience or competing with existing mobile advertising campaigns.
Account Manager, Handmade Mobile EntertainmentVERIFIED REVIEWVERIFIED CURRENT USER
Pinger would see higher CPMs and increased revenue—which, to Smaato & Pinger’s mutual satisfaction, was exactly what happened. Through attention to detail, personalized account management, access to data, guidance and optimization, Smaato solidified itself as a major partner in driving success and app revenue for Pinger.
VP of Business Development & Monetization, PingerVERIFIED REVIEWVERIFIED CURRENT USER
Spice Labs is one of the leading Blackberry and Android application developers. They have been working with Smaato since 2011 and their goal is to capitalise on Smaato’s Mediation ability to fully optimise their inventory monetization.
CTO, Spice LabsVERIFIED REVIEWVERIFIED CURRENT USER
Grindr began working with Smaato in March 2014. They started using Smaato’s mobile RTB ad exchange and its ad network mediation platform for monetizing the 320×50, 728×90, and 320×480 ad sizes, both on the iOS and Android version of the app. They also opened all the international traffic on their app to Smaato demand. Smaato was able to deliver much higher eCPMs to Grindr because of the massive scale it brings with 337+ ad networks and DSPs connected globally to its platform, and the granular controls it gave to the developers in setting the minimum eCPM floors by geography. Grindr appreciated the attention and hands-on approach that they received from the Smaato account management team. Smaato’s account management team was quick to resolve any technical issues, and consulted Grindr regularly on maximizing their revenue globally.
MK Jigsaw has spent enough time to find partners who can help us achieve our high goals, and once we tried Smaato’s platform, we created strong business relations. Smaato is a premium partner for MK Jigsaw, in helping us to optimize traffic and increase revenue, and enabling us to be a reliable publisher with high-quality traffic.
Smaato is our partner for backfilling international remnant inventories across platforms for all our mobile properties. The eCPMs & fill rates have been fantastic leading to an overall growth of revenues.
Vice President, Times Internet LimitedVERIFIED REVIEW
MediaFriends empowers people to connect with each other in better ways using mobile messaging, Facebook and Twitter on virtually any internet enabled device. MediaFriends’ app HeyWire™ is the first and only multi-screen texting and chat service that delivers free international messaging with a real phone number. With one tap, HeyWire users can chat with their Facebook friends on literally any mobile device. With HeyWire, you eliminate texting plans and save money. You can literally reach anyone on any SMS-capable phone, anywhere in the world. It also turns your mobile device is a social networking hub, capable of combining SMS, Facebook chat and Twitter.
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