Simulmedia is the only demand-side platform that delivers unparalleled reach, results, and measurement wherever audiences watch, stream, or play. In 2008, Simulmedia pioneered a data-first approach to TV ad placement and optimization that made performance at scale possible and changed TV advertising forever. Having expanded to CTV and games as extensions of its traditional TV expertise, Simulmedia has the capacity to better help even more advertisers, agencies, entertainment marketers, game publishers and game developers reach the audiences that are most likely to take notice, tune in and transact.
"Our ultimate goal was to get more people to book on choicehotels.com. Simulmedia outperformed some of Choice’s other traditional TV buys by as much as 20% or more in some cases."
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