"Simply Measured’s new API raises the bar for the entire social analytics market. What they’ve done by unifying data across social channels enables us to ask complex questions of both structured and unstructured data and get instant answers, which fundamentally elevates the level and types of actionable insights we’re able …

“Native measurement was very hard. We had to create spreadsheets and manually type everything in. We’d lose out on data, because we didn’t anticipate needing it. Hashtag tracking was practically non-existent. It was frustrating, to say the least.”