"Simplicate pushed us to talk to our audience instead of about ourselves. Sounds obvious, but in the investment banking and private equity industry, it was not. Rarely has our team been challenged that creatively and productively by a consultant, website or otherwise. That process helped us to break the cycle of redeveloping our website every year, and ensured our content and messaging made prospective clients comfortable that we were the right choice to work with even before picking up the phone to speak with us for the first time. Simplicate also redesigned our logo to capture the energy of our brand and we’ve received numerous compliments on it, as well as the website, from a wide range of people in our traditionally conservative industry."