Simon is an application that converts your data into actionable insights to boost your marketing initiatives. You can link your data quickly, build customized segments, find out what your consumers want, and launch campaigns on multiple channels. In short, Simon Data is a performance marketing solution designed for today’s multi-channel, data-rich world.
Simon drives measurable enhancement throughout the whole buying lifecycle and enables its users to convert their data into tangible revenue. It is a secure, scalable, and seamless platform that provides a smart optimization engine and detailed reporting, and facilitates cross-channel coordination. This fully integrated marketing cloud enables marketers to orchestrate their campaigns by leveraging the benefits of big data.
Simon Data integrates with your third and first party data suppliers to offer a single unified view of your consumers. This includes integration with SQL-based data warehouses and with third party suppliers spanning survey data, transactional data, customer support portals, and mobile and web analytics. In addition, Simon facilitates multi-key consumer identities that can represent buyers based on database identifiers like customer or email handles, or anonymous methods including device IDs or cookies.
The software presents an interactive platform that you can use to explore and define consumer segments across customer support, behavioral, and revenue contexts. You can unify this data in a central database to explore across the full consumer lifecycle, regardless of the services that may be needed to identify buyers at each phase.
Simon enables you to maintain segment membership inside defined marketing channels. The platform ingests data from input sources, internally updates segment definitions in the system, and then updates them in pertinent marketing channels. The software supports multi-channel marketing across SMS, direct mail, push notifications, ads, and email.
Simon allows you to experiment freely by providing machine learning optimization in the export of segments including both holdout tests and split tests. Holdout tests automatically curb a portion of the list in channel, while a split test exports the segment in marketing channels as two or more lists.
After deployment, Simon measures campaign performance. The application supports different kinds of goals, including general ones like overall revenue as well as particular goals like specific conversion events. The solution longitudinally tracks campaigns over subjective time windows.
Simon offers an AI-driven marketing module that includes campaign optimization, predictive segmentation, and more. It dynamically combines in-app, on-site, and multi-source consumer data to enables its predictive optimizations to leverage a rich dataset. These optimizations boost revenue for the software’s users across all consumer lifecycle campaigns.
Simon Data pricing details are not publicly available. Contact the company for the latest pricing information.
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