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OptSoft, Inc. was established in 1997 by a team of experienced software development and management professionals with one overriding purpose: to develop the most comprehensive, customizable, and user-friendly customer relationship management software solution in the world.
While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.
Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data. Your sales team deals with a lot. Between juggling massive to-do lists and managing growing customer expectations, it is no wonder sales is a high stakes game. Zendesk Sell is an easy-to-love sales tool designed to help sales teams boost productivity, make data-driven decisionsand deliver better customer experiences.
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