Sheng Li Digital is a subsidiary of Major Tom, a full-service digital agency founded in 2000. Their team first started providing Chinese marketing services to HSBC in 2009 when they were looking to attract customers from China to set up new high-interest savings accounts in the U.S. and Canada. Soon after, numerous real estate clients started inquiring about reaching Chinese customers. As their portfolio of clients running Chinese marketing campaigns grew, they noted such a great need for these services that they decided to launch a new agency that would focus solely on providing services related to Chinese marketing and advertising.
"Our experience of working with Sheng Li Digital was exceptional. This was the first time that KLM UK had run a social media campaign on Weibo—and we were, of course, cautious at first. After the first few posts, it was clear that we could create exciting engagement towards this extremely targeted audience and we were very happy with the positive sentiment we received. The results clearly spoke for themselves. We commend the Sheng Li team for their flexibility and nimbleness in adapting to last minute campaign changes. We liked the fact that the project managers were always available to answer our questions, even with the difference in time zones. It really helped our campaign to reach out to Sheng Li. Without a doubt, we value their in-depth knowledge when it comes to the Chinese demographic, and feel that we would not have run such an impactful campaign without their expertise."
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