SharpSpring is an integrated cloud-hosted marketing system that offers features such as marketing automation, customer relationship management (CRM), customer service, sales team automation, and social and mobile marketing, all in a single platform. The software can interface with any CRM, which allows you to keep your current CRM and the data hosted in it. Its lead scoring and nurturing functions can monitor a prospect’s page visits, engagement, and demographics.
You can use SharpSpring’s VisitorID tool to learn about anonymous website visitors through their IP addresses. This allows you to know the names of your website visitors and their contact details. Other key capabilities are landing page builder and blog builder. The software also gives you a library of templates and designs to select from.
SharpSpring makes lead identification simple and allows you to determine prospect motivation through its behavior-based tracking functionality. You can also track leads as the solution offers visibility into your prospects pipeline. Further, you can create your own fields, filters, and stages, which are helpful in managing distinct sales workflows.
SharpSpring’s visual workflow builder simplifies marketing automation. You can leverage branching logic to engage prospects in important stages of their buying journey. Perform targeted messaging using customizable customer personas. Plus, you can get daily lists of promising leads via email, which you can convert into deals. You can score leads based on page tracking, fit, and engagement, among other criteria, enabling you to easily identify hot prospects.
SharpSpring produces forms that you can customize to add reorder fields. Use the program’s drag-n-drop functionality to modify these forms easily. Regular visitors are offered the auto-complete option which helps to boost conversion rates. Another benefit is you can map fields from native and third-party forms using this tool.
SharpSpring empowers you to initiate conversations via emails that can result in successful lead conversions. The software’s “after-the-click” monitoring allows you to deliver personalized messages so you can provide leads with relevant information during crucial stages of the buying process.
The platform’s analytics function helps you to make data-based decisions. Utilize metrics to produce information-loaded reports that provide vital data in a simple-to-understand format. You can easily share these reports with your clients and teams. Track email campaign success and optimize your messaging by monitoring figures like deliveries, opens, bounces, and clicks. This allows you to learn which emails are proving effective and which are not.
If you have millions of contacts and emails, ask the vendor about special enterprise pricing.
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