"Shape has definitely changed our “PPC” life, doing what no other tool is able to do. Budget monitoring can be really time consuming when you have several clients, with many accounts, for many projects. With Shape, you can have an overview of all your running budgets with colors that warn of over or under spending. You can easily deep dive into each campaign budget to see the ideal budget vs what you are currently spending so you can take action accordingly. Thanks to Shape we can really focus on what matters to have the best campaigns: optimizing, A/B testing, etc."