"To be perfectly honest with you, I was a major skeptic of Shape for months (and communicated that to them). Why would I pay for a software that does what I can do for "free"? After multiple attempts to utilize some sort of cobbled-together script (which would only have tracked Adwords) and much discussion with Jon of Shape, I decided to give the free demo a try. Coincidentally, I was on vacation at the time so did not have constant access to my accounts. Shape alerted me to 2 clients through email and I was able to go in and prevent a budget overage. After a couple more weeks, I realized I was going to Shape often to quick-glance at my client accounts for aggregate budget totals, this was especially a win since I have multiple logins for Bing Ads and it's quite annoying. I'm hooked."