Semcasting, a data-as-a-service provider, created the next-generation end-to-end audience design solution, AudienceDesigner, which includes omnichannel onboarding, audience design, and attribution in one self-serve platform. Their three-time patented SmartZones® IP Targeting platform onboards a wide array of consumer, business, mobile, and internet site traffic to both online and offline locations. SmartZones uniquely links all cross-device activity for targeted advertising and attribution with nearly 100% reach and unrivaled accuracy.