Semantic Minds is Data first SEO agency based in London. Abrar originally got involved with SEO in 2008 as a result of his first Failed Ecommerce venture largely due to poor seo by web development company. He started to learn about SEO and how it could be used to drive traffic to his website and generate sales. He has been working in the SEO industry since 2012 and has helped a number of businesses to grow their online visibility and organic traffic. In 2019 after Google Bert update he decided to focus exclusively on data-driven SEO and pursued Masters in Artificial Intelligence from University of Strathclyde to get a better understanding of how machine learning can be used to improve SEO results.