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Second Story, part of Publicis Sapient, is a network of design studios focusing on responsive environments, story-driven experiences, and experience innovation. For more than 25 years, they have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space. Their studios are interdisciplinary and intensely collaborative, founded on the desire to make great work through collective authorship.
"Everybody is having a blast with it. Fun, joy, excitement when they walk away you can tell they’ve had a really good time."
"It has become the clubhouse of the museum."
"Featured everywhere from The New York Times to the BBC to the Today Show, the screen's launch racked up 530 million media impressions in the first 48 hours. The display …
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