SAO, an Apple Search Ads Optimization service platform powered by AI. They are primarily data science and engineering oriented company who also developed few apps. When they first deployed their apps in the app store, their traction was low and they started Apple search ads campaigns. Their initial bids didn't get any impressions, and when they increased their bids, most of their budget went to non-converting keywords.
"It's rare you come across a software tool that you'd be happy to pay more for, given the value you get from it. Search Ads Optimization (SAO) falls into that …
"We've spent 100s of thousands on apple search ads throughout the years, and we've tried a bunch of services but SAO has been the only one that has stuck. Since …
"We have been using SAO for the last 8 months to manage all our ASA campaigns. We started just for the AI capabilities to scale ROAS but now we use …
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