Scoop.it helps millions of professionals and hundreds of companies publish and share content online. Content is the most efficient way to drive traffic and leads but more than 70% of marketers fail at being efficient with content marketing. Scoop.it automates content marketing to generate traffic and leads. Their unique technology enables ROI-driven marketers to produce content at scale by automating content research and curation and helps them generate more impact from content. Scoop.it also provides content curation as a freemium service for individuals and as a knowledge sharing platform for companies looking to organize and share business intelligence.
“We use Scoop.it to easily curate and organize all industry content that impact our business. We analyze and add our expert insight in clicks and share with decision makers in a customized weekly newsletters. When performing a performance analysis, we found that these newsletters are already opened and clicked more than 80%. Not a bad payback after approximately 3 weeks!”
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