Scoop.it helps millions of professionals and hundreds of companies publish and share content online. Content is the most efficient way to drive traffic and leads but more than 70% of marketers fail at being efficient with content marketing. Scoop.it automates content marketing to generate traffic and leads. Their unique technology enables ROI-driven marketers to produce content at scale by automating content research and curation and helps them generate more impact from content. Scoop.it also provides content curation as a freemium service for individuals and as a knowledge sharing platform for companies looking to organize and share business intelligence.