“In the midst of institutional changes, a challenging economy and increased competition, Woodlynde School was faced with a critical need to develop a communications plan that would effectively showcase the School’s unique position in the marketplace and promote its educational attributes and advantages. First things first, we hired Schultz & Williams to help us develop a brand identity platform—positioning statement, key messages and byline—that has now become the foundation of our creative and strategic communications plan for the School. With S&W’s support and professional guidance, we now have the tools and resources we need to move forward with precise, consistent and compelling messaging across all forms of media, putting us on a solid course for success.”