“HealthSpark Foundation had the idea of North Penn Commons, aligning with its focus to encourage collaboration and partnership to achieve improved systems efficiencies and programmatic outcomes. In order to launch the project and bring it to fruition, Schultz & Williams conducted a capital campaign feasibility study, prepared a case statement and developed a brand identity – all essential ingredients of the successful four-year campaign. These elements helped the four organizations ‘own the project,’ conveying a sense of opportunity and possibility to the Board, staff, consumers and the community at-large.”