It’s been a pleasure to work with SA as they brought the creativity and digital marketing know-how that we needed to raise the awareness for the University of Massachusetts Gerontology Department and drive leads to our programs which range from certificates to master’s degrees. We were pleased with the number of leads SA generated since the cohorts for our classes are mature, specialized, unique and difficult to reach. As one of the oldest gerontology programs in the U.S., we were happy to implement digital recruitment methods to attract students to our online programs from around the country.