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Eqvarium is a naming agency that helps organizations to find the right names for their brands and products. Strategic naming contributes to increased profitability and competitiveness of the brand. They are an international agency with Europe as their primary market. Among their clients are well-known brands such as Atlas Copco Rock Drills, Billerud Fresh Services, Carema, CCS, DeLaval, Electrolux, Essity, NCC, Sandvik, SECO Tools, SonyEricsson, Toyota Material Handling Europe, Veoneer, Volvo Cars, and Wellspect Healthcare.
Fabrik is a specialist creative agency in London. They’ve developed deep expertise in core areas of brand strategy, branding, naming, visual identity, campaigns, and digital marketing. In their view, these key disciplines are central to brand-building and brand development. They don’t dabble in other areas. They don’t spread their talents and their energy too thinly. Fabrik rolled-off the production line in 1995. Since then, they’ve worked with an eclectic mix of clients including AXA, Affinity Sutton, Skype, Birkbeck – University of London, Sony, Aviva, The BBC, MTV, Goldsmiths, AstraZeneca, The Royal Society, and Johnson & Johnson.
Re-naming expertise is an important part of their agency. But not everything. Here, client companies also get named, brand identities are created or revitalized, creativity (anchored by strategy) is applied to increase brand value. Among the tactical skill sets provided to support the brand strategy are advertising, video, design, web development, taxonomy, SEO, and many forms of three-screen development.
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