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Igor is on a mission to create the highest impact names on the planet for their clients. Because the more powerful your name is, the less you'll spend on marketing and advertising. And any campaign you do launch will be far more effective. High impact names all share a host of identifiable characteristics, many of which are counterintuitive. They’ve spent more than 20 years deconstructing the most powerful brand names in history, cataloging and identifying the traits they have in common. It's what gives them the ability to replicate their success, yet in a way that’s new and exciting.
Re-naming expertise is an important part of their agency. But not everything. Here, client companies also get named, brand identities are created or revitalized, creativity (anchored by strategy) is applied to increase brand value. Among the tactical skill sets provided to support the brand strategy are advertising, video, design, web development, taxonomy, SEO, and many forms of three-screen development.
PS212 is big agency experience, operating at start-up speed. They've helped fortune 100 organizations develop world-class names for more than 25 years. They make the unknown known, the new recognizable, and the unheard of familiar. They believe naming expresses your brand’s character, inspires action, and influences business.
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