Samba.ai initial focus of providing data analysis for businesses culminated in the creation of a predictive model that would help businesses meet customer needs. With those learnings, they created new products that went beyond that scope and focused on utilizing machine learning algorithms in marketing and advertising applications.
"Our collaboration not only lead to greater time efficiency, but we were also surprised at how the predictive algorithm continued to improve. Dentsu’s marketing efforts saw a 180% increase in clicks and a 24% increase in revenue compared to the control group! At the same time, samba was able to reduce cost per conversion by a third.”
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