“In the early days of using samba, we focused on applying some of its more basic omnichannel features and, above all, creating marketing scenarios that may have been more difficult to develop, but ran all on their own. After that, we gradually expanded our focus to optimize and broaden our strategy. Now, as soon as a new or reworked feature is introduced, we try to adapt as fast as possible to improve the various metrics that are important to us. The latest example of this is their recent addition of web push notification support. Personally, I really appreciate what samba offers.”