The Salesforce Platform brings together all the tools and services that have made them the world's #1 enterprise cloud platform. With a unified ecosystem for building, managing, buying, and optimizing apps — all built on Salesforce's trusted cloud infrastructure — CIOs, IT groups, admins, and developers are empowered with everything needed to drive results across the business by quickly building apps in any language, for any device, and managing them all in a single enterprise cloud environment. A key advantage of building apps on the Salesforce Platform is that for their existing customers, because they use their CRM, all of their business-critical and customer data is inside the Salesforce Platform already. For new customers, the Salesforce Platform provides an opportunity to unify all digital apps and process around a single source of customer intelligence and make the customer-driven digital transformation possible.