“SRi helped us implement the CRM system, set up the dashboards so we could get some metrics out, and properly set up all the stages of the funnel. They put together qualification forms for each of our products, put together presentations to give for all the demos. Basically, improving the entire sales process because, effectively, what we were doing before this was calling up a potential customer and saying,‘Hey, we’ve got this product, would love to show it to you, can we set up a demo?’ If they agreed, we would, basically, give them a training session on the product not just selling them the product.”