Sagon-Phior believe in the power of emotional connection. Ideas that evoke strong emotions can attract attention, build confidence, inspire loyalty, motivate action and ensure success. That’s why they’re committed to ideas that not only break through the clutter of today’s crowded media, but ideas that also break through the resistance that media has produced. In a confusing environment, solutions for a brand must come organically out of the brand itself, some fundamental truth about it. A brand’s success comes from rigorously and clearly defining that truth, and delivering it in a way that deeply connects to people, regardless of conflicting stimuli.