“In the past year our relationship with S3 Advertising has gone from strength to strength. They have taken their time to understand our specific requirements and we work closely together to develop creative and optimise our Help Me Quit campaign to maximise our return on investment. We have developed an open and transparent relationship which has enabled us to capitalise on the knowledge and skills that both organisations bring. S3 Advertising have helped us to use our insights on our target audience to develop a campaign that is effectively reaching smokers from social grades C2DE. They have also enabled us learn from testing innovative approaches to raising awareness of Help Me Quit including hyperlocal advertising at international football and rugby matches. This year we are hoping to further refine and build on these approaches using the expertise that S3 Advertising bring. Our innovative work with S3 Advertising is widely recognised by our stakeholders and the learning we have acquired is being applied to other public health lifestyle related campaigns.”