The Russell’s Group uses a unique mix of strategy, creativity and data to meet their clients’ goals. Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Their Fortune 500 expertise gives them insight into nationwide and global trends to use for your business. Their expertise in digital analytics, market research, technology, business design, and digital strategy helps them bring their clients the full potential of digital marketing to bear on their business. They work with clients to integrate the flow of the customer experience across digital channels (Microsites, Main Site, eCommerce, Display ads, Text ads, Shopping sites, etc.), opening up new customer opportunities, supporting sales transactions, and creating new models for customer interaction.