“As our business developed it became important to build a strong brand identity for Agenci and tied together what is set to be the biggest Cyber Security Conference outside London, Cyber Security Europe. We chose Rushfirth Creative to be our creative partner. Both Howard and Kathy worked closely with us to understand who we are and what we are about. It was invaluable to have people that really understand you and become a part of your business. To have someone that you can build a relationship with, who are not just selling you a deliverable. Rushfirth Creative really get it. They met with us. The most important step. Meeting us and getting to know us. They understood who we were. By meeting with us and spending time with us Rushfirth Creative were able to understand who we were, what we do and what our aspirations were. They performed a brand review, only by reviewing the brand Rushfirth Creative were able to make improvements to the existing Agenci brand and develop Cyber Security Europe brand identities. The first real deliverable was the mood board that allowed a collaborative approach to brand development. By asking yourself the questions such as, If we were a car what car would we be, what drink would we be, what movie would we be allows the development of the brand values. This was an impressive deliverable with a flow through into multiple logo and colour way options focussed on the discovery phase. It is so good we framed the mood board and have it on our wall. When the logo and colour way was agreed the next real world deliverable was the brand guidelines. A fundamental document that informs all marketing and presentation materials. The brand guidelines set out the colours, fonts and imagery for the brand. To reflect the brand we needed photographs that reflected who we are. The use of stock images would not fit the bill. They worked with us and we hand a photography session. They then professionally rendered the images into what is now the impressive brand photographs used on the site and in our materials. The documents, letter heads and power point presentations all need to have a consistent and cohesive feel. They created these with an eye on design. We continue to work with them on unique and exciting print and design solutions for our 3 brands and offerings.”