Connecting to the world through weather is at the heart of what we do. Like language, weather impacts our lives, how we interact, respond, and thrive. AccuWeather takes seriously the ability to effectively communicate this vital information globally. We understand that word-for-word translation from one language to another is often not enough and partnered with Rubric to collaborate on this endeavour of global innovation and enhancement. In turn, Rubric provides our teams with the education and insight needed to advance our content and products in culturally relevant ways for users around the world. Thanks to Rubric’s expertise and guidance, we are successfully expanding how we communicate forecasts to our growing international audience by developing localized formats for 100+ languages and dialects. Rubric’s focus continues to help department-specific projects, along with our company as a whole, understand how the localization process effects all lines of business collectively. As a result, Rubric remains an invaluable partner of AccuWeather’s global mission of being the world’s best and most-used source of localized weather to improve people’s lives.

We wanted a partner that could offer expertise in localizing content and understanding cultures.

The quality of Rubric’s translations, their translation memory and the ability to have everything centralized in one place with one company, is very important to us as an IT business. We’ve mainly used Rubric for translation work in Europe in languages like French, German, Norwegian and now also Arabic. When we were looking for translation companies it was very important to us that they commission local people to translate for our customers in that country. Coming across Rubric’s name a few times, we decided to work with them and the kind of work we’ve had back from Rubric has been very good quality. Their use of local translators is an awesome advantage as the resources you get are so much better. Before, we’ve tried translations with people who weren’t native speakers and have seen quite bad stuff. Rubric’s translation memory and centralized capability have also made things much easier. And they’re just cool to work with – very friendly, get back to you quickly, and always check in to see how things are going.

Most people speak English but having the website in their own language makes a difference. Customers feel more confident to order things because they know that we’ll answer their emails in their own Language. If there is a problem with their machine, we can help them in their own Language.

I was thoroughly impressed with Rubric’s commitment to quality, speed, and communication. Rubric is a phenomenal partner for Amway, and the value they offer goes way beyond translation. They were a critical linchpin in the successful early adoption of the SAM training, a vital growth strategy for our company. Rubric’s greatest strengths are communication & project management, global reach, attention to detail, responsiveness to feedback, and commitment to partnership. Thank you Rubric for making this a great experience!

Rubric has a great knowledge of the tools and processes in the localization industry and could propose very practical solutions to a number of challenges we’ve had. The more their understanding of our organization, targets and the ways we work has grown over time, the better the solutions have been. This kind of cooperation hasbeen very beneficial for Toshiba over the years. Rubric is an exception among other vendors in that their localization processes have been tailor-made to fit our needs. Additionally, the willingness of Rubric to set up and improve processes for us is, I think, exceptional. Rubric is flexible, scalable, process oriented and owns high engineering skills – especially the latter is a big reason why I would recommend them.

We started delivering five different drops of content to the localization team, and they would deliver the files twice.

The level of comments we got back made it clear that Rubric’s QA testers knew what they were doing. The experience was excellent; they even found one or two things we hadn’t seen before.