Connecting to the world through weather is at the heart of what we do. Like language, weather impacts our lives, how we interact, respond, and thrive. AccuWeather takes seriously the ability to effectively communicate this vital information globally. We understand that word-for-word translation from one language to another is often not enough and partnered with Rubric to collaborate on this endeavour of global innovation and enhancement. In turn, Rubric provides our teams with the education and insight needed to advance our content and products in culturally relevant ways for users around the world. Thanks to Rubric’s expertise and guidance, we are successfully expanding how we communicate forecasts to our growing international audience by developing localized formats for 100+ languages and dialects. Rubric’s focus continues to help department-specific projects, along with our company as a whole, understand how the localization process effects all lines of business collectively. As a result, Rubric remains an invaluable partner of AccuWeather’s global mission of being the world’s best and most-used source of localized weather to improve people’s lives.