Rubicon is a software company that provides smart waste and recycling solutions for businesses and governments worldwide. Using technology to drive environmental innovation, the company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste, in all of its forms, by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals.
“Our philosophy is to be as efficient as possible in everything we do. We utilize time, fuel, people, and resources to the best of our abilities, so there is no waste. Our local government is slowly changing the paradigm to look more at the lifecycle of products and the waste stream, but it continues to be an uphill battle.”
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