“I requested Roundhouse to put together a graphic identity that would suit Melbourne and Sydney cities respectively while maintaining uniqueness of what each city would represent - Melbourne for its warm, chocolatey tones (best hot choc is in Melbourne!) and Sydney for its bright, out there tones. This complements the unique colour palette of Brisbane which is a sky blue to coincide with warmth and even a ‘baby blue’ to represent that youth of the creative industries within Brisbane. It is a difficult task to associate a graphic identity for something as wide and varied as cities and I believe that Saul has captured it well for the Brisbane, Melbourne and Sydney identities. Brisbane, Melbourne and Sydney are grouped together underneath another branding identity to maintain a relationship between these three major Australian cities.”