"When we began working with Root Studio around 18 months ago we had a consistent style across our stores and had established brand guidelines in terms of colours, fonts and layout. However, customer and staff feedback indicated that our small restaurant group had begun to look like any other high street chain and we had lost our personality in the way our stores looked and in our marketing materials. Our determination to 'grow-up' as an expanding company had translated into our brand and we were no longer engaging with our customers in the fun way that had helped bring about our initial success. Mission Burrito has always been about serving freshly made burritos in a casual and fun environment and our goal was to bring our personality back to the forefront of the brand."