"When we set out on this journey our objective was simply to refresh our existing brand, eSellerPro. In the agency selection process Rooster Punk stood out from the crowd there was an energy, excitement and ambition that gave us the sense they would push us to places others wouldn’t and that we might end up somewhere quite special as a consequence. We weren’t disappointed. The stark realisation was that we’d missed the point in the original brand and it was time to bring all our value to life. As Volo, we have an energised team that’s galvanised behind the things that our customers have told us make the real difference and behind the vision of making selling online as easy as buying online."