“Rooster is a very strong PR partner in our most important source market – the UK. Rooster has helped us position and profile each of our properties within the right media segment consistently and credibly. Fantastic results, clearly due to the great PR positioning upfront. Four years into our relationship …

“The ‘Say Hallou-mi to Cyprus’ activation in London has been the standout destination campaign of the last 12 months. A simple idea and smart implementation has driven heightened awareness of Cyprus and contributed to record-breaking visitor numbers from the UK. The press campaign has created a palpable buzz with widespread …