Rokkan, a partner for brave change, takes its name from the Japanese word for “the sixth sense,” bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce. Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe. With offices in New York, Chicago and Los Angeles, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results.
“Cadillac’s latest chapter in the ‘Dare Greatly’ story, ‘Don’t You Dare,’ aims to not only honor the achievements of those who took risks, but also to illustrate their origins, how they got there. The Oscars provide a unique opportunity for us to showcase the modern essence of the brand on a night that celebrates those who dared greatly in film.”
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