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Riddle is a beautifully intuitive online quiz maker and marketing platform - allowing publishers, brands and bloggers add quizzes, personality tests, polls and more to their websites. They started Riddle in 2014 to be the world's best quiz maker - now they power the quiz campaigns for thousands of top clients, including the BBC, Shopify, the Chicago Bulls, and CNN. They know that quizzes are powerful marketing tools - used to engage their audience, qualify new leads, and connect with any marketing software to automatically send follow-ups based on each user's quiz responses.
“We’re big fans. Easy to create and extensively customizable – our clients have seen a big lift in engagement and email collection.”
"I thought quizzes wouldn’t work. I was wrong - my first quiz got a 68% opt-in rate 10X better than my previous email collection tools."
“We wanted to engage and inform more consumers on often dry or impenetrable consumer topics in an interactive and fun way, and to gain supporters for our campaigning work in …
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